General Electric Industrial

This 10,000 SF executive office space for the-then President of GE Industrial, John Rice, provided a home office in Atlanta for when he was not traveling to the corporate headquarters in Fairfield, Connecticut. The office space includes pre-function, conference private offices and support space. The space provides a strong “sense of arrival” and rich wood forms and symmetrical arrangement emphasize the space’s geometry. The use of wood, glass and polished metal are carried throughout with the furniture systems and casework, successfully blending industrial-type materials with a warm finish palette. A distinct representation of the GE brand is accomplished through the use of graphic film, artwork and audio/visual display.